6 Reasons to Advertise with Newspaper InsertsBy: Chris Barr
1. Shopping ConvenienceNewspaper inserts are a proven method of advertising for many reasons. Adults view the flyer and insert packages in newspapers like visiting the mall. To consumers, thumbing through the colorful advertisements and current deals is an ideal way to "browse the aisles." The ability for the consumer to see all of the offerings at multiple stores is a significant advantage beyond a single advertisement. 83 percent of adults regularly or occasionally use newspaper preprints. Nearly 50 percent used them in the past week. 88 percent of adults report that they use them as much or more than a few years ago. 18-24 year olds tend to be the demographic increasing their use of inserts the most while the over 65's are reporting using inserts less than a few years ago. African Americans and Hispanics are also increasing in their use of preprints. On average, readers look at 5.5 store categories per issue.
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