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Insert Your Preprint Needs Here
By Travis Loop 

A LOVE-HATE relationship - that's how many newspaper companies view inserts.

With run-of-press ad dollars relatively level during the past five years, revenue growth at many dailies has been dependent on preprints, said Ken Harding, former vice president of operations and distribution at the Chicago Tribune, at the NEXPO� Chicago session "FSI Preprints: Delivering on Accuracy."Harding now is business unit president of the Newspaper/Print Media group at The Facility Group, a newspaper plant design firm in Smyrna, Ga.