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Chinese Restaurant Menus: Why Full-Color Menus Generate More Sales
By: Chris Barr

Chinese restaurants as a whole tend to have bold, bright and colorful imagery in their establishment. Many Chinese restaurants have walls lined with elaborate golden dragons, lucky knots, and other Chinese imagery. Your menu shouldn't be any different - it should stay focused and true to your restaurant interior. You will find your menu flyers produce a much better response if the menu design shows the customer that you are an authentic Chinese restaurant before the customer even reads your menu. This also helps you in a multitude of other ways including branding, consistency, and the ability to stand out amongst other popular take out restaurants. With full color menus in your Chinese restaurant, your business can stand out above the rest and catch the eye of potential customers.

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